Designer Spotlight: GUFRAM

To celebrate the 50th anniversary of the timeless icon PRATONE®, Gufram created PRATONE® FOREVER, a myth which reinvents itself and becomes eternal, approaching the dimension of furnishing more and more. While maintaining its soft polyurethane soul—a material which has always characterized Gufram products—PRATONE® FOREVER changes its “skin”: originally covered in Guflac®, the special paint invented and patented by the company to coat its creations in polyurethane while still maintaining their softness and elasticity, this special edition is covered in an elastic wool bouclé fabric that adheres perfectly to the eccentric forms of this out of the ordinary chair, ensuring excellent resistance to wear and tear.


Gufram and Paul Smith renew their collaboration to present the SUNRISE CACTUS®, a bold new interpretation of the iconic piece originally designed by Guido Drocco and Franco Mello in 1972. The SUNRISE CACTUS®, is made from the original mould as the first Cactus, sculpted and hand finished by specialised artisans, making each piece unique. The 2,165 polyurethane bosses (give or take a few) on the surface are then painted with Guflac®, Gufram’s patented paint that allows it to remain flexible and soft; seven different colour nuances are then applied and blurred on the surface to achieve the effect designed by Paul Smith.